Engineers crave information. If you want to really raise the awareness of influential engineers about your products and services, one of the most effective means it to provide useful technical information in a form and location that make it convenient to consume.
Most technology companies do a great job generating useful white papers and technical briefs that then unfortunately sit in some dusty corner of their website, waiting for the occasional wayward engineer to wander upon them.
JOURNAL Spotlights turn your white papers into real market traction by pushing them to our focused, well-qualified audience in an effective, efficient format. Each quarter, we send out a JOURNAL Spotlight e-mail focused on a different technology area. Spotlights are advertorial in nature, so our normal contributed article guidelines do not apply. Your white paper or technical brief takes whatever relevant content you deem appropriate (within reason, of course) directly to your target audience. As a bonus, you get three well-placed banner ads – two in the spotlight and one on the white paper itself.
Your white paper will continue to get downloads for weeks and even months after the e-mail goes out. JOURNAL Spotlights have an impressive lifespan in the field.
Specifications:
Each Spotlight limited to 10 positions. One company may sponsor up to two positions.
Slots are assigned on a first-come, first-served basis.
Each position includes:
- 1 white paper (Word document, images attached separately as .gif or .jpg)
- 3 IAB standard Small Rectangle banners - 180wX150h .gif, .jpg with 1 link.
(2 of these banners run in the e-mail, and one runs on the web in the corner of the white paper itself).
(.swf may not be used in the e-mail, but the .swf is allowed for the white paper banner)
Price:
One position: $5k
Two positions: $7.5K
| March 2009– Embedded Systems Design |
Our March 2009 spotlight will go into detail on the design and implementation of embedded computing systems. From processors to peripheral IP, to hardware/software partitioning, to embedded RTOS, we will cover the breadth of topics of interest to designers of embedded systems.
Click Here to see an archived issue of this spotlight.
Publication date: March 26, 2009
Materials due: March 19, 2009 |
NEW for 2009! Our April 2009 spotlight will showcase several new whitepapers on the design and implementation of broadcast equipment.
Publication date: April 16, 2009
Materials due: April 9, 2009 |
NEW for 2009! Our May 2009 spotlight will focus on the latest challenges and trends in storage system design.
Publication date: May 21, 2009
Materials due: May 14, 2009 |
| June 2009– Communications |
NEW for 2009! Our June 2009 spotlight will feature a selection of whitepapers delving into the details of wireless and wired communications.
Publication date: June 18, 2009
Materials due: June 11, 2009 |
| July 2009– Design Automation |
Our July 2009 spotlight will highlight innovations and trends in design automation for hardware and software design.
Click Here to see an archived issue of this spotlight.
Publication date: July 23, 2009
Materials due: July 16, 2009 |
Our August 2009 spotlight will investigate the hottest topics in mobile systems design with a selection of vendor whitepapers.
Click Here to see an archived issue of this spotlight.
Publication date: August 20, 2009
Materials due: August 13, 2009 |
| September 2009– Digital Signal Processing |
In September 2009, we turn our attention to DSP applications. Whether you're using general purpose processors, dedicated DSP processors, or FPGAs doing some massive arithmetic with hundreds of multipliers crunching in parallel on a performance-critical algorithm, you’ll want to check out the DSP spotlight for the latest trends and innovations.
Click Here to see an archived issue of this spotlight.
Publication date: September 24, 2009
Materials due: September 17, 2009 |
NEW for 2009! In October 2009, we highlight the particular challenges faced by designers of medical equipment and applications.
Publication date: October 22, 2009
Materials due: October 15, 2009 |
| November 2009– Low-cost, High-Volume FPGA and Structured ASIC |
If you’re one of the thousands of design teams adopting FPGAs and Structured ASICs for production use in your high-volume application, you’ll want to tune into the November 2009 spotlight to pick up the latest in the most hotly contested segment of the FPGA and Structured ASIC market. With every major programmable logic and structured ASIC vendor investing heavily in the high-volume race, there will be plenty to talk about in this spotlight.
Click Here to see an archived issue of this spotlight.
Publication date: November 22, 2009
Materials due: November 15, 2009 |
| December 2009– Automotive |
In December 2009, we round out the spotlight year with our popular automotive technology spotlight concentrating on the newest developments and applications in automotive technology.
Click Here to see an archived issue of this spotlight.
Publication date: December 5, 2009
Materials due: November 26, 2009 |
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