Engineers crave information. If you want to really raise the awareness of influential engineers about your products and services, one of the most effective means it to provide useful technical information in a form and location that make it convenient to consume.
Most technology companies do a great job generating useful white papers and technical briefs that then unfortunately sit in some dusty corner of their website, waiting for the occasional wayward engineer to wander upon them.
JOURNAL Spotlights turn your white papers into real market traction by pushing them to our focused, well-qualified audience in an effective, efficient format. Each quarter, we send out a JOURNAL Spotlight e-mail focused on a different technology area. Spotlights are advertorial in nature, so our normal contributed article guidelines do not apply. Your white paper or technical brief takes whatever relevant content you deem appropriate (within reason, of course) directly to your target audience. As a bonus, you get three well-placed banner ads – two in the spotlight and one on the white paper itself.
Your white paper will continue to get downloads for weeks and even months after the e-mail goes out. JOURNAL Spotlights have an impressive lifespan in the field.
Specifications:
Each Spotlight limited to 10 positions. One company may sponsor up to two positions.
Slots are assigned on a first-come, first-served basis.
Each position includes:
- 1 white paper (Word document, images attached separately as .gif or .jpg)
- 3 IAB standard Small Rectangle banners - 180wX150h .gif, .jpg with 1 link.
(2 of these banners run in the e-mail, and one runs on the web in the corner of the white paper itself).
(.swf may not be used in the e-mail, but the .swf is allowed for the white paper banner)
Price:
One position: $5k
Two positions: $7.5K
| March 2008 – Embedded Systems Design |
Our March 2008 spotlight will go into detail on the design and implementation of embedded computing systems. From processors to peripheral IP, to hardware/software partitioning, to embedded RTOS, we will cover the breadth of topics of interest to designers of embedded systems.
Publication date: March 20, 2008
Materials due: March 7, 2008 |
| June 2008 – Design Automation |
Our June 2008 spotlight will highlight innovations and trends in design automation for hardware and software design. HDL simulation, high-level languages, logic and physical synthesis, place-and-route, ESL and software development tools will all get their time in the spotlight leading up to the Design Automation Conference in June.
Publication date: June 5, 2008
Materials due: May 29 2008 |
| September 2008 – Digital Signal Processing |
In September 2008, we turn our attention to DSP applications. Whether you're using general purpose processors, dedicated DSP processors, or FPGAs doing some massive arithmetic with hundreds of multipliers crunching in parallel on a performance-critical algorithm, you’ll want to check out the DSP spotlight for the latest trends and innovations.
Publication date: September 25, 2008
Materials due: September 12, 2008 |
| November 2008 – Low-cost, High-Volume FPGA and Structured ASIC |
If you’re one of the thousands of design teams adopting FPGAs and Structured ASICs for production use in your high-volume application, you’ll want to tune into the November 2008 spotlight to pick up the latest in the most hotly contested segment of the FPGA and Structured ASIC market. With every major programmable logic and structured ASIC vendor investing heavily in the high-volume race, there will be plenty to talk about in this spotlight.
Publication date: November 20, 2008
Materials due: November 7, 2008 |
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