Advertising - Journal Webcasts |
Chalk Talk...from Journal Webcasts
Our Journal Webcasts Chalk Talks are taking the industry by storm. Engineers love the classroom-like format and the clear and professional presentation of useful technical information blended with a little fun and humor.
For you – Sponsoring Chalk Talks will generate more and better results with less time and effort from your team than any other webcast offering.
For the engineering audience – Chalk Talk is already an explosively popular series among working engineers. Over 30,000 engineers worldwide are active subscribers to Journal Webcasts, and they flock to each new Chalk Talk we release. Our post-webcast surveys show Chalk Talks with the highest audience ratings of any content we’ve ever produced.
- A good PowerPoint presentation
- A speaker that can present it
- About two hours of time in a conference room
- That’s it. Really. Nothing else.
- Our team travels to your location
- We record audio of your speaker giving the presentation (By the way, this part is easy. We record one slide at a time, with unlimited “do-overs”, and we have a fantastic audio editing team that can strip out all the “uh” and “um” and “like, y’know”s that even your most-junior, new-college-grad, technical marketing engineer can dish out.)
- We then apply our Chalk Talk post-production magic, turning the presentation into a dialogue between your presenter and our host, adding a Chalkboard intro, animating the PowerPoint slides and synchronizing them with the audio, mixing in some music, adding survey questions and registration forms, and putting the whole thing on our high-reliability servers where it will stay available for a full year.
- After you’ve watched and approved, we promote your webcast to our engineering audience with the promotional package of your choice, giving your Chalk Talk the big-time visibility it deserves. Whether you go with the basic promo package or supercharge your results with e-mail blasts, featured webcast banners, or additional publication exposure, you’ll get more of the right eyes watching your presentation from beginning to end.
You’ll need to choose two things: the length of your webcast, and how you want it promoted. Production and promotion costs vary with the length of your presentation as follows:
15 min - $8K
30 min - $9K
45 min - $10K
60 min - $11K
Embedded video or software demo - $1K additional
(These prices include us traveling to your location for the recording day*, all of the production and editing of your webcast, writing an original intro, introduction and questions by our moderator, addition of a survey module and a question forum, hosting on our high-reliability servers for one year, and a link you can embed on your own website to allow people to watch your webcast directly. These prices also include our Basic Promotion Package listed below.)
*within the continental US
OK, so before you go timing all your speakers and teaching them to race through their slides like an auctioneer who’s late for his dinner date, remember that shorter, simpler webcasts get a better audience response than long complicated ones. All that data that your speaker is reading one bullet at a time… put it into a datasheet or white paper, and we’ll make that a downloadable attachment instead. Plus, if you’re a couple minutes over the length you’ve chosen, we’ll pretend not to notice. We’re nice like that.
Each webcast includes our Basic Promotion Package:
- Listing on JournalWebcasts.com for 1 year
- Listing in 2 issues of our monthly Journal Webcasts Update e-mail newsletter (over 30,000 active subscribers worldwide)
- Listing in the “webcasts” section on the front page of ONE publication for 10 weeks (choose FPGA Journal, Embedded Technology Journal, or IC Design and Verification Journal)
- Listing in the “webcasts” section of the e-mail newsletter of ONE publication for 10 weeks.
- Rotating “Chalk Talk” custom “Large Rectangle” banner ad (we make it for you) on the front page of ONE publication for 10 weeks.
Note: If you produce your own webcasts and want to purchase promotion-only services from us, the Basic Promotion Package above is $6K. Options below can also be added to promotion-only services.
OPTIONS:
- If you think your webcast appeals to more than one of our engineering audiences, add a second publication for all of the basic promo above for $2K. Add a third publication for $1K.
- Custom e-mail blast featuring only YOUR chalk talk to our entire Journal Webcasts audience (over 30,000 subscribers) $3K.
- Your “Chalk Talk” custom “Large Rectangle” banner ad (the one we made for you for your basic package) can be the Featured Webcast banner in one issue of the weekly e-mail newsletter for any one of our publications for an additional $1K.
- CD “reprints” of your Chalk Talk (that you can hand out at trade shows and such) 500 copies – $1750, 1000 copies - $2500.
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